The Cocktail Haus
A BAR LIFESTYLE BRAND | 2023
Brand Naming | Brand Design | Logo Design | Collateral Design | Interior Design
About the Project
The Cocktail Haus was built around the growing need for third places, spaces outside of home and work where people can slow down and connect.
The brand combines craft cocktails with a baroque-inspired, art deco luxury atmosphere, built on the idea that style, service, and community come before everything else.
From the moment a guest walks in to the moment they leave, the goal was a brand experience that feels welcoming, well cared for, and worth coming back to.
Project Concepts
The Cocktail Haus needed a brand identity that could hold two ideas at once: old-money luxury and modern-day comfort. We built a color palette of royal purple, velvety green, and burnt orange, grounded in colorful neutral tones and finished with metallic gold accents as a nod to Gatsby-era grandeur, giving the brand a quiet, art deco-inspired sense of luxury rather than anything loud or overstated. Hand-drawn illustration work runs throughout the identity, softening the structure with a warmer, more personal touch.
The logo captures that same duality. The oval framing draws the eye inward to a modern "C" and a flourished "H," designed to stay legible from across a room without losing the touches that give the mark its personality. Together, the color palette, illustration style, and logo create a brand that reads as refined and welcoming in equal measure.
Final Outcomes
To bring the full brand world to life beyond the logo and collateral, we created custom renderings of The Cocktail Haus' interior, menus, employee uniforms, and liquor bottles, all built to be entirely specific to this brand rather than generic hospitality mockups. Each rendering was designed to capture the same subtle, striking sense of luxury found in the logo and color palette, giving The Cocktail Haus a fully realized visual identity before a single glass was poured.
