Neudiste
BEAUTY + WELLNESS BRAND | 2023
Brand Design | Naming | Packaging Design
About the Project
Neudiste is a reef-safe, eco-friendly sunscreen and skincare brand centered on confidence, best known for its Solar Silk Sunscreen and other sun-care products. Built for consumers who want comfort and confidence in their own skin, the brand draws on the feeling of an intimate moment on the beach paired with a quiet sense of rebellion against sunscreen's usual, unglamorous reputation, all while reinforcing how essential sun protection actually is. Neudiste needed a brand design that could hint at its naturally derived, organic ingredients while carrying a subtle, luxe edge that the sunscreen category rarely sees.
Project Concepts
The name Neudiste comes from French origins, blending the French word for "new" with the direct translation of "nudist."
Neudiste's logo reflects the raw energy of connecting with nature, paired with a luxe, new-age design sensibility. The primary logo uses a textured, handwritten script font, balanced by a tall, structured sans serif for the category callout beneath it.
Neudiste's brand design also features natural motifs like waves, shells, and palm fronds, evoking white sand beaches and oceanside jungle landscapes. Paired with a neutral color palette of skin tones, rust orange, and botanical greens, these elements give the brand a sense of serenity and warmth suited to a reef-safe, luxe suncare line.
Final Outcomes
Most sunscreen brands compete for shelf attention with bright, high-contrast packaging. Neudiste took the opposite approach, building an understated sense of luxury into a category known for looking mundane. The brand's Bare Skin Serum Vitamin C tinctures come in luxe, tinted glass bottles, housed in boxes designed to protect the product while letting the color palette and typography do the work of catching a shopper's eye.
The Solar Silk Sunscreen follows the same philosophy, combining luxury with sustainable packaging design. The sunscreen comes in a fully recyclable aluminum tube with a biodegradable plastic twist-off cap, cradled in a neutral-toned box built to match the Bare Skin Serum line. The result is a sunscreen brand that finally looks and feels like the confidence it's meant to inspire, proof that sun protection doesn't have to choose between luxury, sustainability, and something people are actually excited to reach for.
