MASK Skincare
A CBD SKINCARE BRAND | 2023
Packaging Refresh | Product Naming
Original MASK Ageless Serum Packaging
About the Project
MASK Skincare (now MENOS Skin), founded by Sarah Mirsini, was a CBD-infused skincare brand built on organic, non-toxic ingredients and a commitment to sustainability.
Its cannabinoid-based formulas were designed for all skin types, with a mission that went beyond the products themselves: promoting self-acceptance through self-care, and eco-conscious skincare as part of that process.
As the product line evolved, the brand's original serum bottle packaging, recognizable by its white caps, no longer matched where MASK Skincare was headed.
We partnered with the brand to redesign its serum packaging so it could capture the same neutral, confident tone as the rest of the line while making each serum's specific benefit clear at a glance.
Project Concepts
The redesign centered on one idea drawn straight from the brand's own tagline: "Skincare so clean, you could eat it." Every packaging decision had to reflect ingredient transparency and simplicity, without sacrificing the premium feel of a CBD skincare brand.
That meant harmonizing fonts across the serum line, bringing each product's core benefit to the front of the label, and rethinking the cap color from white to black, a shift that meant balancing MASK Skincare's neutral, natural palette against a much more striking, high-contrast color choice. The darker cap also held up better over time, staying cleaner-looking through regular use than the original white version did.
"Katie and her team are a delight to work with! They take their time getting to know your brand, and also helps you with a full scope of brand advice. I truly enjoyed working with [them], and will definitely hire them again!"
- Sarah Mirsini | CEO, MASK Skincare (Now MENOS Skin)
Final Outcomes
The finished serum packaging used color theory and visual hierarchy to make each product's purpose clear the moment it was picked up, blending simple, striking language with the neutral tones the brand was known for.
The redesign extended across MASK Skincare's full line. The hair and body oil label was refreshed with warm, neutral tan tones that echo natural hair and skin tones, and both the hair and body oil and lip balm labels were updated to call out the organic ingredients customers looked for most.
We also renamed two products to reflect how customers used them: the "Hair + Body Oil" became "Hydrating All Over Oil," and the lip balm became the "Organic Balm Stick," a name built to signal its use beyond just lips and open the product up to a broader customer base.
