A full brand development project By Alluring Media Co.
Viva Fall River, a Massachusetts-based non-profit, hired us to create the full brand design of a Summer tourism campaign promoting the best of Fall River, Massachusetts. This project included logo design, style guide design, website design and development, content writing, photography, videography, billboard design, social media ads design and management, and ad management.
The goal of this campaign is to convince travelers to “Take a Break On the Way to the Cape” in Fall River, the South Coast’s hidden gem. To inspire these travelers to stop in Fall River, we focused on creating an aura of nostalgia in our designs, reminiscent of what parents may have experienced in their youth.
To capture the attention of Highway 195 travelers, we designed a stunning, colorful palette reminiscent of vintage tourism posters and postcards, along with a 1950s-inspired logo and an eye-catching website. We also had the privilege of designing a billboard located on 195 near Providence, RI, which brought our vibrant designs to life, as well as traveling around the city to film everything that Fall River has to offer.
Check out this article from the Herald News about the campaign! Also, take a look at the live website here.