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Unexpected Beauty Trend Lineup of 2024

Updated: Feb 24

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2023 was a big year for beauty; we saw the rise of jelly nails, faux freckles, and dewy foundations. We also saw the fall of "fleeked" eyebrows, "baking", and heavy contouring. As 2023 comes to its fantastic finale, we invite you to leave the ghosts of beauty's past behind and look to the future with us. Here are 5 beauty trends to look out for in 2024.


1. Menopausal


Older woman applying skincare to her cheekbone

We all learn about puberty when we're young, but no one ever seems to talk about the second puberty: menopause. Defined as "a point in time 12 months after a woman's last period...when women have changes in their monthly cycles, hot flashes, or other symptoms..." (NIA), menopause changes a person's life just as drastically as preteen puberty does.


Menopause comes with a myriad of changes and symptoms that disrupt women's lives. Luckily, 2024 will bring awareness to menopausal changes. Modern skincare, haircare, and cosmetic brands now offer products created specifically to combat symptoms of menopause.


Some examples of Menopausal products on the market are...


2. Mushroom Mania


Indulge Truffle mask by Truff Luv, a black bottle with white text

The benefits of ingesting mushrooms are no secret; hundreds of studies prove that mushrooms help promote healthy immune systems and are rich in B and D vitamins, among numerous other benefits.

Did you know mushrooms can also benefit your skincare routine?

Mushrooms contain several antioxidants, vitamins, and minerals that support skin and hair health.


Some mushroom-infused products are...

3. Skincare for Down There


White bottle of Ingrown Eliminator Serum by Fur brand

Skincare for genitalia is often overlooked when discussing the latest cosmetic trends, but 2024 says "no more". Pubic areas have extremely sensitive skin, and when irritated by razors, friction, or harsh ingredients, it can become unbearably uncomfortable.

No matter how you trim your hedges, you should be taking care of your garden.

Whether you shave every day or just work around the edges sometimes, your intimate area needs a little extra love to stay happy and healthy. In 2024, expect the beauty industry to be a lot more vocal about this critical step in every person's wellness routine.


Some products breaking down stigmas are...

  • Fur Ingrown Eliminator Serum - the final step to your down-there skincare routine to prevent ingrown hairs. Less of a period, more of an exclamation point.

  • SweetSpot Labs Hydrate Ever After - a serum that's like a love letter to your vulva. Hydrate and soothe this delicate area with this pH-balanced, non-greasy formula.

4. Anti-Wellness


Black woman bent over a wooden table drinking wine out of a glass. There are skincare bottles on the table next to the wine glass.

The wellness regimens we see all over TikTok, Instagram, and YouTube are great, but they often include costly products and can make the average person's morning routine take three times as long. The expensive and time-consuming wellness routines plastered all over social media actually add stress to our already busy lives. Enter Anti-Wellness.


Anti-Wellness embraces the messy realities of life by encouraging streamlined routines and multifunctional products. It supports the busy lifestyles of Gen Z and Millennial consumers--work, party, sleep, repeat--and keeps us moving to make the most of our lives.


Some Anti-Wellness products are...

  • 4 AM Rest Serum - uses science-backed ingredients to rejuvenate skin in just 30 seconds. Check out Beauty Independent's exclusive brand report on 4 AM here.

  • Bad Habit OMZZZ Acaí Nightly Cleansing Balm - acaí berries in this miracle balm gently cleanse your skin while lavender essential oils prepare your mind for a good night's sleep after a night of...well, not sleeping.


5. Skincare Fusion


Bottle of Pretty Fresh foundation from ColourPop Cosmetics with a foundation swatch behind it

For the everyday consumer, products with multiple benefits and uses will always be in demand. Conventional makeup often causes a myriad of skin issues, including irritation, redness, clogged pores, and breakouts.


These issues may seem unavoidable, but innovative cosmetic brands are breaking the status quo when it comes to makeup ingredients. 2024 will bring popularity to makeup that doubles as skincare, with products containing ingredients that promote hydration, block UV rays, and prevent breakouts.


Some beauty products infused with skincare products are...


2024 Beauty Trend Summary


2024 looks like a promising year for beauty--expect brands to get real and adopt straightforward tones and attitudes toward real issues. The world is about to be a lot more honest about our struggles with health, beauty, and wellness. Honestly, we're here for it.


Have you seen any of these trends appearing in the wild? Snap a pic and tag us on Instagram!

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