Updated: Dec 28, 2021
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The old adage "people buy from people" isn't just a saying: it's reality. In a world where digital content is paramount to any business (especially small ones!), it's crucial to utilize those digital tools to show your customers who you are. They can't buy from you unless they know who you are!
It can be scary to put yourself out there, but never forget, you're not alone. There are thousands of business owners just like yourself that want to be the face of their brand, but don't quite know how to get there. The following are the top 3 aspects of your business you can utilize to put the "YOU" in YOUR brand.
1. Who Creates Your Content?
One of the simplest ways to develop relationships with your customers and followers is to produce content that shows the most important aspect of YOUR brand...YOU! It may seem awkward at first, but getting in front of a camera and talking about your passion, being goofy, or getting real allows people to relate to you. A few great places to start posting personal content are
Another off-the-wall platform you can use is Bumble. Yes, the dating app! Bumble recently launched a new section of their app that allows professionals to connect with each other to learn, share, and network together. Although Bumble is a communication-based app, it's a great place to start if you're wary of posting content with your face, voice, etc.
These platforms are accepting of everyone, especially once you find your niche. Trust us, you won't be alone if you feel unsure at first. Your followers will enjoy seeing the real you, and feel much more connected to your brand!
2. How's Your "About" Section Treating You?
Although customers may enter your website through the homepage, they frequently end up on your "About" section. The most important aspect to include in your "About" section is the story of your business. What led you to enter your chosen field? Why are you passionate about what you do? Did you have any struggles along the way? The bottom line is...
Your customers want to know your story!
YOU are inspiring. Telling your followers and consumers how you got where you are makes them feel closer to you as a person, which brings them more joy when they place an order with you. It's like doing business with an old friend! Take Apple's story, for example, Steve Jobs and Steve Wozniak started Apple from the garage of Jobs' childhood home. That story checks all the boxes: relatable, inspiring, and shareable. Your story could have the same impact--you just have to share it!
3. What's Your "Why"?
Your "Why" is the most important aspect of your business. Your "Why" is exactly what it sounds like: it's the reasoning behind the business. It's the goal that you ultimately aim to achieve. It's the driving force for all of the late nights, paperwork, and stress that comes along with running your business. Your business isn't about making sales...so, what IS it about? As soon as you find this out, communicate it wherever you can. It gives your followers insight into who you are, and what cause their money is supporting.
Take Mark Constantine and Liz Weir, founders of Lush Cosmetics, for example. They did not start their business to sell cosmetics. They started their business because they wanted to provide healthy, handmade products free of harsh chemicals and animal testing to men and women around the world. Today, Lush is still dedicated to its original vision. What vision do YOU want YOUR brand to be associated with?
Pro Tip: This TEDTalk was an incredible inspiration for our founder to discover her "Why"!
In order to put the YOU back in YOUR brand, you can start with
Creating personal content
Adding detail in your "About" section
Communicating your "Why"
If you listen to the above tips, your consumers will feel more connected to you, and thus loyal to your brand. Customer loyalty means repeat customers and word-of-mouth praise that every business craves. Will you try any of these tips? Let us know how it goes; we always love chatting with you! Still need help with your "Why", "About", or content creation? Alluring Media Co. can help...with ALL of it!