Should You Write Blogs For YOUR Business?

Table of Contents:

1. How Important Are Blogs?

2. Is It Super Difficult To Write Blogs?

3. Who Should create Your Blog Posts?


Blogging on a regular basis is a powerful marketing tool, even in today's world of 'It's all about videos'. These short articles embedded into your website on a regular basis provide valuable bits of information about your brand to possibly millions of readers. Blogs have the ability to engage your audience and get them to want to learn more about your business - even if they don't read the article to the very end. Here are our top three tips on how to start blogging right now.


1. How Important Are Blogs?

No matter how big or small your business is - even if you're the only person running the operation - blogs need to be included within your website. Remember to stick to topics that relate either directly to your company or your industry as a whole to stay relevant. Let your audience get a 'feel' for your professionalism and expertise.


To engage viewers, make sure to create eye-catching titles to peak their interest so they want to learn more about what you can do to meet their professional needs.


Not only can blogs get your brand noticed above the competition, here are a few more things they can do for you:

  • Demonstrate your expertise

  • Drive long-term results

  • Attract quality leads

  • Provide a forum to share company news

  • Allow viewers to leave comments

According to Hubspot, 60% of people engage with blogs in some way. Of those, 39% are reading blogs up to three times a week, 10% 4-6 times a week, while 11% read blogs on a daily basis. Blogs are an excellent means of directing traffic to your website.


2. Is It Super Difficult To Write Blogs?



Well, anyone can write a blog, but whether the content will catch the attention of your audience is another animal. Business-related blogs must be short, concise, and to the point, yet interesting and informative enough to hold a reader's attention.


The hardest part about blogging is coming up with content. Since you need to post several blogs a month and refresh them too, coming up with topics can be mind-boggling. Once you do though, just go for it. Write those few paragraphs, and edit later.


If you enjoy writing, and you have the skills to do so, go ahead and do it on your own. Make sure you have content generated in advance though, so you don't fall behind. As you already know, consistency is invaluable when it comes to marketing your brand no matter the method.


3. Who Should Write Your Blogs?


So long as you know what your brand's voice and writing tone are, you can hire others to work on blogs for you. When you're a business owner, it can be hard to find time to make sure you are staying relevant and updated on your blog posts. Hiring someone can allow you to make sure you are focusing on the tasks you enjoy, not the tasks you know you should be doing (but maybe don't enjoy as much). You can hire...

  • A freelance blog writer

  • A college student growing their portfolio

  • Or an agency

Now, if you decide to go it alone, make sure each article sticks to one main point that readers will remember about your brand. To break up content for easy readability, you can add 'Fun Facts' and/or 'Pro Tips,' or something for readers to keep in mind even after they've moved on from your site.


As long as you write about interesting topics that are related to your business/industry you're on the right path. Remember to stay focused on relevant topics so your blogs are always fresh and interesting. You must also be diligent in updating each of the posts on a regular basis. If you can keep up this pace, your blogs will increase the chances of your business getting noticed during a google search, above the competition, which of course, is exactly what you want.


Pro Tip: To learn more about how to write intriguing blogs yourself check out the link below: https://academy.hubspot.com/courses/blogging-training


Summary:

Since statistics indicate blogging still works to direct traffic to your website here are a few take-a-ways.

  • Include a section for blogs when designing your website

  • Create snappy blog titles to engage your audience

  • Keep your blogs short and to-the-point

  • Keep content updated and fresh

While blogging takes time, effort, and research, having a few posts each month on your website may just get your brand notice by millions of prospects turning some of them into paying clients. So if you follow the above tips, your brand can get noticed by possibly millions of people worldwide every day.


Have you read any good blogs lately? We'd love to hear from you!

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