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So you’ve been in business for a while. Maybe when you got started, you quickly made your own website and logo and created all of your social media posts on your own to save money. But now it's time for you to upgrade your brand to be what you wanted it to be from the start. Here are our top 4 tips to re-energize your brand!
1. Are Your Website Colors Working Against You?
The colors you choose for your website are the pillars of your brand, so think really hard about what colors you choose to help tell your brand’s story. Warm, muted hues can portray a clean and refreshing tone (Think skincare brands like The Buff). Brighter, bolder hues can have a more attention-grabbing, modern, and energizing tone (Think Alluring Media Co.'s color scheme!).
We recommend using a palette of 3-5 colors
The main color - The main color is what will be used the most throughout your brand and should go hand-in-hand with the secondary color.
The secondary color - This color is the second-most used out of the 3 and should go hand-in-hand with the main color.
The supporting color(s) - Choose 2-3 colors to be used to add some flair to the first 2 colors and complements them well. Make sure one or two colors are neutral colors (such as white or black) to round out the color palette.
Pro Tip: You can use the website Coolors to help you choose!
Did you know that the Red in Alluring Media Co.'s logo symbolizes the Red Lipstick our Founder Katie is known for wearing?
Each color tells a different story, so take some time to research the meaning of the colors you are choosing. For example: Red can represent passion, love, and adventure.
2. Is Your Logo Really Expressing Who You Are Anymore?
Regardless of if you are a small business, or a single person running it all, your logo needs to be something that your customers can recognize instantly. Make sure you use one of the colors (at least) from your color palette. This instills brand recognition within your company.
Let's play a game: Who's Logo Is This?
If you guessed McDonald's immediately, that's what your logo should do for your customers.
Shapes also play different roles in your logo. Do you want a logo with curves or straight lines? An icon, or text-based? Different logo styles can look modern (or not), so research the style that is right for you!
And keep in mind, that your logo isn't everything. Sure, it's a big part, but how you promote and market yourself is what really counts when building a brand.
3. What Would You Rate Your Current Website on a Scale of 1-10?
If you went to your website now, (objectively, as your customer) would you be interested and continue to click around? Or will you be unimpressed and go watch YouTube instead? Your website, like your logo, needs to represent your brand in a clear and aesthetic way. Make sure you have the chosen color theme throughout your brand's site, and that you employed the fonts and writing style your brand represents!
You have about 0.05 seconds to capture your audience's attention. No, really...that's the real statistic, so you need your website to be on its game from the start! Make sure your website home page doesn't have too much text or too many confusing buttons.
Keep the design simple
Make it easy to navigate
And don't overwhelm with information
Your website is a story being told by you to your customer. If you present an encyclopedia to a third grader, you'll have no chance of keeping their attention and it's the same with your website. No one knows more about your business than you do, so you need to think of your website objectively from the customer's perspective when re-designing.
Important Fact: 40% of people will stop engaging with a website if the website is poorly designed or unattractive. So, be honest, would you rather lose 40% of potential revenue by creating your own website to "save money" or invest in a great company to do it for you and increase your revenue by up to 40%? Check out our web design services or book a FREE 15-Minute consultation here.
4. Is Your Social Media Consistent With The Rest Of Your Brand?
Once your color scheme, logo, and website are all revamped, it's time to work those elements into social media. At this point, it would be good to have a Style Guide or Full Brand Identity Book handy to keep things consistent. But if you don't have one, here are the things to keep your branding consistent on your social media:
Your hex codes from the color palette (these codes keep the colors exact so you don't end up with various shades of the same color)
Your fonts (2 at the most, don't make it too complex)
Your design elements (these can be things like shapes or icons that you utilize on your website regularly)
Take a look at our Instagram feed for example:
All of the colors are the same as our website, and we keep the same shapes throughout our feed and website. Consistency is the key to creating a memorable brand!
Pro Tip: Have more photos in your brand? Add some graphics and keep the website colors in your photos to keep the content consistent with your aesthetic!
Creating a memorable brand is imperative for your company's growth and expansion. Just having a business isn't enough to keep your business alive. People need to remember your brand, so you need to stay consistent so people know it's your brand from a mile away.
So how will you make your brand stand out? We'd love to hear from you!