Updated: Dec 28, 2021
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Have you exhausted conventional ideas to market your business? Did you go absolutely crazy during your last cold call? Do you want to relax by taking a trip to the zoo? Well, we can help (at least with the first 2 issues... 😅). If you want to shake up your business' marketing plan, look no further. Below are 3 tips to master a game-changing marketing strategy that will capture as much attention as the people who voted for a gorilla in the 2016 United States Presidential Election.
1. What is Gorilla Marketing?
Yes, it's actually guerrilla. The definition of guerrilla marketing is the utilization of innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. This promotion tactic relies on the element of surprise to engage their audience, and viral marketing to spread awareness about the campaign.
Many multi-million dollar companies use guerrilla marketing, including Burger King and Coca-Cola.
An excellent example of guerrilla marketing is the UNICEF vending machine campaign. In order to spread awareness of contaminated water sources worldwide, UNICEF set up vending machines that dispensed bottled water with a twist. These bottles were filled with dirty water and labeled with a water-bourn illness instead of clean, refreshing water. This campaign drew a massive amount of attention, and left its audience thinking "What if I didn't have access to clean water?".
2. Why Should You Market Like Harambe?
Although guerrilla marketing is a bit wacky, it has benefits that will push you through the fear of stepping out of your comfort zone. Below are just a few pros this tactic provides!
Allows for creative thinking
Boosts viral marketing
Viral marketing, or word-of-mouth marketing, is the true game-changer here. It occurs when your message is spread through your audience, rather than its original channel. When people hear about a product or service through someone they trust, the message sticks with them in a more meaningful way. As you utilize guerrilla marketing strategies, you will boost word-of-mouth marketing by giving your audience something to talk about and becoming a part of their lives.
Pro Tip: Use viral marketing to boost your Facebook page rating by requesting recommendations from happy customers!
3. Why Are We Referencing a Meme from 2016?
We're just giving you an example of guerrilla marketing and why it works, of course! Producing content that is shocking and exciting reels in your audience and leaves them wanting more. It should make them want to go home and Google your business right away to see what you're all about.
Of course, this is easier said than done. But you can always start small! Start by adding some spice to your copy, or posting something out of the ordinary on your Instagram account. Then you can work your way up to dirty water vending machines and writing blogs about gorillas!
As you begin to integrate guerrilla marketing into your promotion plan, ask yourself these 3 questions
Is it unconventional?
Is it something to talk about?
Does it leave people wanting more?
Guerrilla marketing is one of the most fun ways to promote your business. Have you heard of guerrilla marketing before? If you could execute your dream guerrilla marketing campaign, what would it be? We'd love to hear about it!