Updated: Dec 28, 2021
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People's eyes. That's what you need to land on your webpage to successfully push out your brand. Of course, business owners understand this concept, yet how to get customers to hyper-focus on their brands is difficult. After all, there are sooooo many social media platforms to choose from. At times, it may seem impossible to know which ones will best meet your business goals. Start with the wildly popular social media platform Tik Tok. Here are our top three tips on how to create a TikTok for your business and why.
1. What is Tik Tok?
Tik Tok is a short-form, video-sharing app that allows users to create and share 15 - 60 second videos on any topic. First known as Musical.ly in 2016, the app was bought out by the Chinese company ByteDance two years later. Since then, Tik Tok has become the fastest-growing social media platform in the world.
In 2021, Tik Tok has skyrocketed in popularity with about 400 million viewers checking out the app every...single...day! That's a lot of eyes! (AKA potential customers for your business.) Here's what you can post:
Behind the scenes footage of you creating a product you sell
An informational video explaining one of your services
New product or services launches
REMEMBER: Tik Tok is still rising in popularity with no end in sight. Go for it!
2. How to Make a Tik Tok Account
It only takes a few minutes to create a Tik Tok account. First, download the app on your phone (of course!). Once that's done, take these next steps.
Tap the profile button in the bottom-right corner of the screen.
Tap 'Sign up' with Phone or Email' to create the account
Use the scroll wheels and follow the prompts to finish
Note that TikTok has built-in video editing tools to help you create dazzling creations unique to your brand. Unleash your creative juices during the process. Have fun with it. The more sizzle your videos have, the better chances you capture more eyeballs.
Pro Tip: Use this Free video editor to quickly edit your videos before posting - VEED.IO
3. Why You Need To Utilize This App
There are dozens of reasons but remember: Tik Tok is not a serious high-pressure sales technique. It's all about fun. Creativity. Engagement. Posting can also even give you a chance to chill out from the stress of running a business.
The goal: To attract followers with engaging content, and hope they share your video with audiences around the world. Who knows, you may luck out and have one of your posts go viral, which equals more traffic to your website.
Most importantly, posting on Tik Tok on a consistent basis gives your business an advantage over the competition. About 90% of viewers access the app multiple times a day (increasing your chances of getting your brand noticed). It's a proactive marketing strategy. A must-have account.
Video sharing apps like Tik Tok aren't going away anytime soon, so using this platform is a no-brainer. It's free and easy to navigate.
Tik Tok is an insanely popular video-sharing app
Around 400 million viewers access Tik Tok...per day
90% of viewers check out posts multiple times on a daily basis
An account is super simple to make
The more videos you post, the better brand recognition you get
Have you tried Tik Tok for your business yet? How'd it go? We'd love to hear from you!