Updated: Dec 13, 2021
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What do Wendy's, McDonald's, and Burger King all have in common? Yes, they all make fast food, but there's more. When you read those names, you instantly thought of burgers, fries, and fountain drinks. That's because you know exactly what these companies do. When your customers think of your business name, do they immediately know what it does? If not, you're not alone! Many business owners struggle with communicating their product or service, but we're here to help. Here are our top 3 tips for effectively communicating who you are and what you do!
1. Is Your Product Photography Repelling Customers?
The first step to properly explaining your product or service is to help your customers visualize it with product photography. Your consumers can't just take your word for it; they need to see examples of your work! Here are some ideas for photographic content aside from the product itself:
Product in action
Product photography can be difficult for a startup, but you can always start small. Taking clear images of your products still allows your customers a better understanding of your business versus a verbal or written explanation alone. The bottom line is that your website and social media pages should be filled with photos of your work so there's no question as to what you are selling!
2. Are You Showing Your True Colors?
Wouldn't it be great if you could personally explain your product to every potential customer you find? Well, that's essentially what a promotional video does. The next step up from showing your work with product photography is adding a video and a voiceover. Creating a video dedicated to your brand, product, or service will add a personal touch that is invaluable to potential clients.
Your customers want to hear your voice!
A product video can be a plethora of different things. It could be a product tutorial, a video of employees executing a service, customer testimonials...anything that will give customers a better understanding of what you do. And just like product photography, you can always start small. You could even just film yourself doing your elevator pitch! Making a product video doesn't have to be a million-dollar project-- just make it your own and your passion will do the rest!
Pro Tip: There are tons of inexpensive film equipment out there for DIY videos, like this studio light for under $50!
3. Are You Thinking Inside the Box?
Maybe the simplest answer is something everyone thinks is done-for.
Your customers don't need to feel your product in order to understand what it is, but they do need to feel a personal touch in order for you to make a lasting impression on them. And what is the best way to achieve both physical touch and lasting impressions? PRINT.
Brochures, flyers, business cards...anything that you can physically give to a potential client that has your name on it. Studies have shown that there is no substitute for the impact of print, because everything about it sends a message to your consumer, right down to the feeling of the paper. If you want something that shows clients the quality and nature of your work, hand them a brochure filled with photos, reviews, and explanations all wrapped up with your brand's color scheme.
And, printing does not have to be costly! There are tons of free templates to use on Google Drive, Microsoft Word, etc. Choose one and make it your own.
Pro Tip: Top off your brochure with a QR code that directs customers to your website!
In order to effectively explain your product or service, you need to allow your customers to
If you follow the above advice, your brand will become a household name in no time. And don't worry, if you get stuck, we're always here to help! How will you implement these tips in your business model? We'd love to hear about it!