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When people see the Nike swoosh, they immediately think of Nike's iconic tagline: Just do it. In a few simple words, Nike managed to summarize their company's energy. A tagline is an essential part of any business's branding. It's part of the "Holy Trinity", right along with a company's name and logo. Although it's only a few words, a tagline should represent your entire brand. Is your tagline doing the same for your brand? Below are our top 3 tips to transform your tagline!
1. What If It Was a Work of Art?
An easy first step to revamping your tagline is to create a word cloud that defines your business. To make one, start by finding a word cloud generator online. Then, upload documents pertaining to your business for the word cloud generator to scan for the most popular words you utilize in your business materials. Here are some useful documents to use in your cloud:
Social media headers
Once you upload your documents, the generator scans them for words that occur most frequently. It then creates a visual representation of the most popular words in your documents. Words that show up the most will be large, and words that only occur a few times will appear smaller. You can use your word cloud to gain more insight on what words best describe your brand, and incorporate them in your tagline.
Pro Tip: MonkeyLearn is one of our favorite word cloud generators!
2. What Would Someone Else Do?
It may sound odd, but you may find it helpful to look to competing businesses to make sure your tagline stands out from the rest. Every brand has a tagline, and you never know where you will draw inspiration. By building off their ideas, you will learn more about how a tagline can build customer engagement and loyalty.
Fun fact: Apple's tagline, "Think Different", is a response to IBM's tagline, "Think".
If you're uninspired by your competition, consider asking your business partners or customer for their opinions. Try to incorporate their responses into your tagline to keep it closely aligned with your business. Remember, creating a consistent brand is a major key to success.
3. Can You K.I.S.S.?
Taglines are not meant to puzzle your target consumer. They are meant to concisely describe your brand. Make sure that your tagline is no more than 3 to 5 words. Otherwise, it will read like a slogan, which is NOT what you are going for. Perhaps you've heard this acronym before. K.I.S.S. stands for "keep it simple, sweetie". Of course, short and simple is sometimes easier said than done.
In order to achieve the perfect level of simplicity, don't get caught up in trying to make your tagline a pun or rhyme. Not every tagline needs that! If a rhyme does not align with your brand, why use one for your tagline? Also, try to limit your use of articles and helping verbs. These hold little significance and will likely just add fluff to your tagline.
A catchy tagline is the easiest way to attract people to your brand. All you have to do to create your ensnaring tagline is:
Make it a work of art
Get a second opinion
Keep it simple, sweetie
If you use the above tips, your business could appear more professional to your target market, and add to your eye-catching brand. Which of these tips for creating a tagline will you use for your business? We'd love to hear from you!