Updated: Dec 28, 2021
Marketing is getting harder now than ever before, so you must develop a solid marketing plan that lets your potential customers find your business online…and fast! And here's how: KNOW YOUR TARGET AUDIENCE AND HOW TO ENTICE THEM!
Consumers navigate through so much Internet clutter that one click away from a page can instantly veer them off course.
They can easily get lost on the way to finding your business brand online, even if they think they are headed in the right direction. So make sure your marketing plan serves as a map of sorts – one that provides clear-cut directions on how to arrive at your web page before your potential clients run out of gas.
But how do you do that?
Since different social media platforms attract different audiences, you must fully understand which specific group of consumers you want to target. Research them! Get to know who your audience really is (you will want to get super specific here).
What age are they?
Where do they live?
What are their interests?
Where do they spend their money, time, and resources?
You need to create an avatar of your ideal customer and tailor your plan to target them directly.
If you don’t know the answers to these questions, it will be impossible to capture their attention and promote purchases! For example, you may be running Facebook ads when your target audience is all about Instagram. Once you know your audience, you will understand...
The best social media platform for reaching them;
The best email subject line to get them to click; or
The best places to promote ads
Obviously, you want to spend your hard-earned money – especially if you’re on a limited budget – on the platforms your target audience uses. Once you learn who your audience is on a microscopic level, tailor your communication to them!
Have you figured out what your best platform is for promoting your business? We'd love to hear from you!